The text reads:
They bow to you--discriminatingly well-dressed American woman! It is a new name--one which we will make it worth your while to remember. In your mind we would have you associate the name with all that is fine in workmanship and all that is graceful in shoes.
Keds for you will cover all daytime occasions--home wear; golf; tennis and all other outside games; for ordinary walking or "hikes"; for yachting and riding wear; and plenty of other styles just as prettily suitable for wear with morning frocks and daintiest house gowns, at home or on the country-club porch.
She travels many miles a day--the woman going about her household duties; but she is perfectly content to walk on the journey of loving service when she wears a shoe as pretty as it is comfortable. These trim Keds sum up excellence in their flexibility, durability, and delightful comfort--qualities very desirable to active feet.
The tops of Keds are of the firmest and finest of cool canvas, giving these shoes full elastic support. Then they have rubber soles which make them delightfully flexible and durable. No shoes are more comfortable or prettier for warm-weather wear.
Ask at your shoe shop to be shown Keds. They mean style, service and economy for all the family--styles for husband and kiddies included.
Yes, Keds were introduced to the world in the summer of 1917. I totally had to have my heroine wearing a pair of her new, deliciously lightweight shoes in their honor...and who would have guessed that the Keds brand has been around for nearly a hundred years? By the way, check out the fashions in the illustration: oh, those risque bathing suits!
I’ll be featuring more ads in future posts...including the shocking truth about ladies’ blouses. Stay tuned!