Still Here, Part 4

In celebration of finishing my WWI set story, I'm presenting another set of ads for products and companies that are, remarkably, still here after nearly (or in some cases, more than) a hundred years:

I use it on appliances, not white shoes, but Bon Ami evidently didn’t scratch then, either (Ladies’ Home Journal, June 1917):

Those seem awfully pointy for men's shoes, don't you think? Florsheim Shoes (The Literary Digest, December 1, 1917):

If you didn't can those berries the way you were supposed to, might as well eat cake! Crisco (Ladies’ Home Journal, June 1917):

For cooking and desserts, yeah, sure.  For eggless mayonnaise...no. Just no. Carnation Milk (Ladies’ Home Journal, June 1917):

Ham, ham, ham, ham. Armour Ham (The Delineator, May 1917):

Thank heavens typhoid and cholera are no longer words frequently seen in product advertising. Lifebuoy Soap (Harper’s Weekly, February 22, 1902):

What I would like to know is just what tests the United States Patent Office ran to prove the board's "efficacy!" Ouija Board (Metropolitan, June 1917):

I love this one. It begins with INFECTION in large, ominous letters...discusses killing multiple types of bugs, assures us that it isn't poisonous, and ends by suggesting consumers write for a free fairy story book.  Uh huh. Black Flag Insect Powder (The Delineator, May 1917):

Still Here, Part 3

A few weeks ago we looked at the birth of the supermarket...now let’s see what items that were on the shelves of Piggly-Wiggly that we might still recognize today! Parts one and two of this series are available here and here.

As we head into cold season...Luden’s Cough Drops have been soothing coughs for a long time now. (Women’s World, August 1917)

Of course, if we want to keep germs at bay, we should have reached for the Lysol in the first place...(The Delineator, May 1917)

 Yes, they still make film, even in this digital age.  (The Red Cross Magazine, August 1917)

Spicing up sandwiches since 1867... (Ladies’ Home Journal, June 1917)

Though national Prohibition had not yet arrived, there were enough "dry" counties around... (Ladies’ Home Journal, June 1917)

Hmm. Shampooing with it?  (McCall’s Magazine, August 1910)

I just love this one--6,175 games played with one deck. Someone actually counted?  (Collier’s Illustrated Weekly, March 15, 1902)

And this week’s grand prize winner: I never knew that baked beans could be scientific...did you? ☺ (The Youth’s Companion, September 20, 1917)

Still Here, Part 2

NineteenTeen readers seemed to be amused by the first round of ads for products that are still with us after a hundred or more years that I culled from my research magazines, so here are a few more for your viewing pleasure:

Sunkist Oranges (Ladies’ Home Journal, June 1917):

Waterman’s Pens are now advertised as a luxury item, but in this ad in the June 1917 edition of St. Nicholas, the popular children’s magazine, they’re a tad less upscale:

Mm, mm, good! Campbell’s Soup (The Metropolitan Magazine, June, 1917):

Dental hygiene has come a long way since this post! Pepsodent (The Delineator, May 1917):

This one kind of surprised me. How about you?  Underwood Deviled Ham (Ladies’ Home Journal, June 1917):

For the record--it's pronounced "WUSS-ter-sher." Just in case. Lea and Perrin’s Worcestershire Sauce (The Delineator, May 1917):

It would appear that 'candy is dandy' has been true for quite a long time now! Whitman’s Chocolates (Harper’s Weekly, February 22, 1902):

And this ad takes this week's prize for inventiveness. I thought "Oh, chewing gum saved a pilot's life by helping him stay awake...but no, nothing so prosaic. You can click on the ad to enlarge it...or here's the text: "It Saved His Life!  A British Flyer was up in the air, over the enemy. A piece of shrapnel pierced his petrol tank. He was chewing WRIGLEY'S (Soldiers, sailors, and aviators are strong for it!)  Quick as a flash he plugged the hole with his gum...and got back alive to camp, thanks to it! We'll send you a copy of his letter on request. It just goes to show how, when you're "up in the air" under nervous tension, you'll find WRIGLEY'S a tonic-bracer--a refershing, lasting pick-me-up. It allays thirst, helps appetite and digestion and soothes mouth and throat."  Might this be the origin of the expression, "held together with chewing gum and baling wire!"  Wrigley’s Gum (The Red Cross Magazine, August 1917):

Which is your favorite ad?