Fashion Forecast: September 1917

What was the well-dressed young woman wearing in September 1917?

According to the cover of this month’s The Delineator, “The New Factors in National Life have Produced New Fashions. The Dress of To-day is Simple. It is also Smart and more than ever Expresses the Spirit of Youth.” I think you’ll notice that this month’s styles are less fussy...but what an interesting note about “the Spirit of Youth.” Commercial obsession with youth is not a modern phenomenon!

In keeping with “the new factors in national life,” The Delineator includes an article on “War Ways of Making New Clothes From Old.” Among the suggestions: changing collars on old dresses, taking advantage of the narrower silhouettes of current style to re-shape old dresses, and using the current fashion for adding panels of different fabrics to dresses to smarten up last year’s frocks.

Always instructive to see are what goes on under the fashions. Undergarments were at a changing point, as both corsets (for the waist and hips) and brassieres (or “bust confiners”) were in use. And yes, in 1917, even articles on lingerie have a militaristic flavor: note the title, First Line Defense of the Figure!:

And now, the styles. The barrel silhouette is still in, but waists are dropping (foreshadowing of the waistless twenties). Prints seem to be out, and ornamentation limited to embroidery details and buttons:

Military-inspired styles of course are in...and at right is possibly one of the made-over colorblock styles mentioned above:

 
Also popular this month are blouses (known at this time as “shirt-waists” or just “waists”) and skirts, probably because it’s much easier for a busy mom working on her victory garden or sewing for the Red Cross to launder a waist than it is a dress:

More “at home” fashions:

And a look at clothes for teens:

Note the young lady at left knitting!:

A quick look at clothes for little girls...

And little boys:

And one last note: all of The Delineator’s covers were charming, and this one’s no exception...but one thing sets it apart. The artist was Maud Humphrey, whom you’ve probably never heard of but was a well-known commercial artist of her day. Perhaps you’re more familiar with her son, Humphrey Bogart? ☺

Fashion Forecast: August 1917

What was the well-dressed young woman wearing in August 1917?

The reality of war seems to have caught up with designers this month: overall, styles have fewer fussy details, and a definitely military flavor has begun to creep in, as can be seen in both The Delineator...

And in this month’s McCall’s:

 

 Military style coats and dresses with less trimming, also from The Delineator:

The new military styling coming in this month will spell the eventual end of the barrel silhouette seen in the dress on the left, but for now, it's hanging on:

A few more military fashions from The Delineator (she looks like an army nanny, doesn't she?!):

And a daring outfit "for active service" from McCall's which includes bloomers and puttees:

The consciousness of the country's war status extended to learning how to "make do" as well and find new ways to use old garments. From a multi-page article from The Ladies' Home Journal, here are some tips on recycling chic:

 

Of interest are a section on lingerie from The Delineator:

And sports hats from McCall's--the sweaty headband and disheveled ponytail look for sports was definitely a thing of the future.  I wonder if Columbia still has a Millinery Department? ;) :

And lastly, teen fashions weren't exempt from the military look either, as seen in The Delineator here:

And here:

And here in McCall's:

And let's not forget the kids...perhaps more than any other war in American history, World War I had an enormous effect on our popular culture (The Delineator):

What do you think of August 1917's fashions?