The reality of war seems to have caught up with designers this month: overall, styles have fewer fussy details, and a definitely military flavor has begun to creep in, as can be seen in both The Delineator...
And in this month’s McCall’s:
Military style coats and dresses with less trimming, also from The Delineator:
The new military styling coming in this month will spell the eventual end of the barrel silhouette seen in the dress on the left, but for now, it's hanging on:
A few more military fashions from The Delineator (she looks like an army nanny, doesn't she?!):
And a daring outfit "for active service" from McCall's which includes bloomers and puttees:
The consciousness of the country's war status extended to learning how to "make do" as well and find new ways to use old garments. From a multi-page article from The Ladies' Home Journal, here are some tips on recycling chic:
And sports hats from McCall's--the sweaty headband and disheveled ponytail look for sports was definitely a thing of the future. I wonder if Columbia still has a Millinery Department? ;) :
And lastly, teen fashions weren't exempt from the military look either, as seen in The Delineator here:
And here in McCall's:
And let's not forget the kids...perhaps more than any other war in American history, World War I had an enormous effect on our popular culture (The Delineator):
What do you think of August 1917's fashions?