Fashion Forecast: July 1917

What was the well-dressed young woman wearing in July 1917?

A lot of interesting things, as it turns out: there are several new trends in this month’s women’s magazines. First, this from McCall’s Magazine: the first set of patterns for war service-related clothing that I’ve run across: two nurses’ uniforms and two outfits for outdoor work, overalls, and a shorter skirt with bloomers to wear underneath:

On a related note, in this month’s The Ladies’ World magazine is a two page spread on “the New Ready-Made Clothes.” This page features fashions from The Hamilton Garment Co., The Bradley Knitting Co., and The Betty Wales Dressmakers:

As always, The Delineator has some beautiful color prints. I like the pink dress on the right, with the tassel variation on the barrel-style skirt:

And here’s McCall’s color plate for July. A rather different artistic style from The Delineator, no?:

According to McCall’s, gingham was the rage, and checks and plaids do seem to be popular this month:

More bold geometrics in The Delineator:

This being July, we have to talk about bathing suits. Here’s The Delineator’s beachwear for the month. Note the girl's suit at left--not much different from Mom's:

McCall's bathing suits feature less busy designs:

And I suspect "seeking comfort in kimonos" is code for maternity wear (McCall's):

Finally, some teen fashions from The Delineator:

And also from The Delineator (I love the title at the top of the page!):

What do you think of July 1917's fashions?